Our Future
Consumer habits Change
At Taziki's we stay ahead of the trends. We invest heavily in both the digital guest experience and the in-person guest experience, which are of equal importance.
Footprint Flexibility Optimized for Off-Premise
Good real estate comes in many different sizes. At Taziki’s we offer flexible footprints and designs to take advantage of the best real estate as it becomes available.
3,000 sqft - Legacy model, now off-premise optimized
2,000 sqft - Scaled back dining room, with or without a drive-thru. Optimized for off-premise
1,000 sqft - Very little dine-in, with drive-thru. Optimized for off-premise.
“It’s nice to be part of a brand that prioritizes the best available real estate and as the industry evolves, Taziki’s continues to adapt its business model for long-term growth.”
Conversion Experience
As some multi-unit or family-owned restaurants close their doors, Taziki's is ready to assist with conversion plans. This is often much less expensive than a new build and can be a great way to scale. Taziki’s corporate can guide you through the process of taking an existing restaurant space and converting it into a Taziki’s Mediterranean Cafe.
“I can walk into an existing space, and know pretty much right away if it’s going to work. I love to help our partners like this.”
Taziki's Proprietary App
Taziki’s is constantly improving our technology to make the guest experience best in class. A rebuilt app launched in early 2021 giving our customers an easy way to interact with the brand. We are driving more guest engagement to this platform, allowing us to capture marketing data and get more customers to adopt ordering on this platform. App customers order more frequently, have a larger basket size, and we can market to them much more efficiently. The revamped Taziki’s Rewards program is a major reason for this success.
“I encourage my cashiers to talk to every customer they can about the app. I want them to get their reward points and get free food because app customers are great for business. I see them order more frequently and add in catering too.”
Native & 3rd Party Delivery
We did a year's worth of research in multiple markets to determine the most profitable form of delivery. In today’s climate, delivery is more important than ever and we have developed multiple strategies to help make these transactions profitable for our franchisees.
“Our food travels really well. It’s made fresh and stays fresh. From the store to the house, it maintains the highest quality and arrives at the customers house and looks great and tastes great.”
Optimized Labor Model
In the hospitality industry, lack of quality team members and staff turnover are historical pain points. Taziki's has some of the best statistics in this category in the restaurant industry. We understand sales per man-hour and making sure to keep that bottom line strong without sacrificing quality.
“Twenty-twenty taught us a lot about labor. Having to balance covid exposures among our staff and flexibility on the labor model was huge for our team. Kudos to Taziki’s corporate for guiding us through so many questions.”
Balanced Dayparts
The world is changing. In 2020, we shifted from more of a traditional lunch-heavy brand to more even daypart mix. The successful execution of Family Feasts has boosted dinner sales and led to larger tickets than in 2019. Operations and marketing created this item quickly in early 2020, and the result is a steady and profitable dinner business.. This continues to allow for more optimized labor and next-day prep.
“Basically, all of the corporate 11-1 dine-in lunch business we lost in 2020 was replaced by an equal gain in the 5-7pm dinner daypart. As people come back to dine-in lunch, I’m excited to keep our dinner business so strong.”
Marketing
The world is changing. In 2020, we shifted from more of a traditional lunch-heavy brand to more even daypart mix. The successful execution of Family Feasts has boosted dinner sales and led to larger tickets than in 2019. Operations and marketing created this item quickly in early 2020, and the result is a steady and profitable dinner business.. This continues to allow for more optimized labor and next-day prep.
“Taziki’s is well-positioned to be best in class for technology. That covers all aspects of our marketing: from a new TikTok account, our ordering platforms and our 1-to-1 marketing initiatives. We are ever-evolving and our franchisees benefit from our nimble approach.”
Catering
Catering is a significant portion of Taziki's sales and adds a Mediterranean flair to any event. Whether it's a gender reveal for 20 people, a wedding with 250 guests, or a conference with 5,000 attendees, Taziki's can satisfy any catering need. With convenient and easy online ordering, most requests can be fulfilled from a mobile device or computer. And when additional assistance is needed, our catering staff will be happy to answer any questions.
Taziki's Site Scans
The latest round of new Taziki's locations feature several differences from many Taziki's around the country, all designed to serve our physical and digital guests in the way they prefer to consume Taziki's. Several elements represent approved variances that are in test at the location. Each scan was taken at about 8:30am during the morning prep period.
Featured Scans:
Bellevue, TN
Nolensville, TN
Holly Springs, NC
Jeffersonville, IN
